Century of Chrysler in Bloomington, MN

After its immediate success in 1924, Chrysler kept pushing the boundaries of technology, culminating in the revolutionary and disastrous Airflow. Chrysler kept forging ahead; from Maxwell to Daimler, Cerberus, Fiat, and Stellantis, Chrysler has survived to this day. How much of the original Chrysler has survived the marque's first hundred years? David Zatz uses his quarter-century of reporting and a background in organizational research to bring together the many threads of Chrysler history. This book ties engineering, design, marketing, and corporate culture into a single tapestry.