What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Dryness- Damage, Split Ends, and Breakage- Brassiness Key Benefits:  - Tones brassiness- Strengthens and prevents future breakage- Gently cleanses Highlighted Ingredients: - Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.- Vegan Proteins: Derived from quinoa; provide keratin-like benefits.- Ultra-Violet Pigments: Counteract yellow and brassy tones. Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Wash your way to your best and brightest blond. Infused with bond-fortifying technology, quinoa protein, plant butters, and ultra-violet pigments, this shampoo strengthens and hydrates dry, damaged strands while toning yellow, brassy hues. Fragrance Description: An uplifting blend of bright pink grapefruit, with juicy apricot and warm vanilla for a cozy-sweet finish. Clinical Results: In a clinical test, when used as a system, after 1 use:- Hair was 2.2 times stronger- Hair had 55% less breakage In a clinical test, when shampoo and conditioner are used as a system, results show:- The product is safe for color-treated hair Clean + Planet Aware at Sephora Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.