Facts101 is your complete guide to Business to Business Marketing. In this book, you will learn topics such as Organizational Buying and Buyer Behavior, The Legal and Regulatory Environment, Concepts and Context of Business Strategy, and Market Research and Competitive Analysis plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.