Home
Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Current price: $169.99
Loading Inventory...
Size: OS
Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.