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Built to Innovate: Essential Practices Wire Innovation into Your Company's DNA
Built to Innovate: Essential Practices Wire Innovation into Your Company's DNA in Bloomington, MN
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A Thinkers50 Best New Management Book for 2022
Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization
It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.
Built to Innovate
delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:
Build your execution and
innovating
engines
Master the
perspective
Launch the three processes of
Engage everyone in
Generate ideas from the front lines
Empower coaches
Create a culture of
Catalyze the
process
Keep the ideas flowing
You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.
The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve?
provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.
Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization
It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.
Built to Innovate
delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:
Build your execution and
innovating
engines
Master the
perspective
Launch the three processes of
Engage everyone in
Generate ideas from the front lines
Empower coaches
Create a culture of
Catalyze the
process
Keep the ideas flowing
You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.
The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve?
provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.
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