What it is: A waterproof brow gel that lifts, tints, and sets in one step for a strong yet flexible hold for up to 12 hours without feeling sticky or crunchy. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free. What Else You Need to Know: A bestselling brow gel, now in six natural brow shades. This weightless, water-based gel sculpts and smooth brows for a brushed-up, laminated look—never stiff, sticky, or crunchy. A tapered brush coats every hair for a lasting, flake- and cake-resistant finish that resists sweat and oils. Shades: Soft Blonde for platinum- to light-blond hair, Rich Taupe for medium- to dark-blond hair, Warm Brown for auburn and light-brown hair, Cool Brown for cool- and-medium brown hair, Deep Brown for dark-brown hair, Soft Black for black hair, and Clear.