Bright Blonde Shampoo for Beautiful Color

What it is: A daily, brightening shampoo for blonde and silver hair that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity.

Hair Type: Fine, Medium, and Thick

Hair Texture:Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Color Fading
- Brassiness

Key Benefits:
- Gently cleanses
- Brightens and eliminates brassiness
- Safe for daily use

Highlighted Ingredients:
- Pure Violet and Reflective Pearlized Pigments: Correct brassiness, tone highlights, and impart brightness and shine.
- Brightening Complex (Lemon, Ginger Root, and Chamomile Extracts): Optimizes shade, tonality, and luminosity.
- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Illuminate blonde and silver hair in a flash. This nourishing and revitalizing violet shampoo brightens blonde hues while correcting brassiness and toning highlights. Multi-UV protection prevents color from fading and counteracts the drying effects of the sun—for hair that looks healthier and shinier like it’s lit from within.

All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.

Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.