What it is: A brightening serum that tones and eliminates brassiness while replenishing moisture and protecting hair from heat damage.

Hair Type: Fine, Medium, and Thick

Hair Texture:Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Color Fading
- Brassiness

Key Benefits:
- Brightens, tones, and eliminates brassiness
- Provides heat protection up to 450°F
- Hydrates and repairs damage

Highlighted Ingredients:
- Violet and Reflective Pearlized Pigments: Correct brassiness, tone highlights, and impart brightness and shine.
- Lavender Flower Extract: Nourishes, conditions, and adds shine to damaged, brittle hair.
- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Protect, tone, and hydrate blonde hair. This priming serum uses violet and pearlized pigments along with a brightening complex to eliminate brassiness and illuminate hair. Hydrating extracts moisturize, smooth the cuticle, and restore softness—all while protecting strands from heat damage.

All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.

Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.