Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail / Edition 1

“Finally, innovation in a framework that is clear, insightful and easy to put into practice. This is a must read.” “ has a clear and important message: that innovation—the dogged pursuit of new solutions to old problems—is often the defining feature of a successful endeavor, be it a research project, a corporation or a society.” “Using case studies and real examples, Jane Stevenson and Bilal Kaafarani uncover the missing ingredient in innovation—getting the most from your people. This book shows you how companies can excel.” “Innovation requires top leadership with courage and passion to win. With its four levels of innovation. provides a great road map for success. A must read for any executive.” “A fabulous read! artfully defines innovation and clarifies the critical role leadership plays in nurturing the right culture for innovation and growth.” “At last, a book that captures the critical role leadership plays in enabling a culture where innovation is stimulated, valued, supported and celebrated. The authors have gone deep to understand what the best CEO’s do to develop continuous innovation as a competitive edge. gives us a clear framework to make that happen in every organization.” ”Stevenson and Kaafarani 'break away' from traditional thinking to converge on a powerful thesis that will forever change how we view innovation.” “A how-to guide on inspiring a culture of innovation in your workplace.” The key to generating growth and shareholder value today is the ability to develop and embed innovation into every facet of business. But how do you do that? Leadership. It takes a business leader with vision and a sense of accountability to merge corporate culture and innovation processes into a powerful, self-sustaining engine that dominates markets. Without that kind of leadership, a company is just spinning its wheels. provides the framework to be that leader—and to create other leaders who will drive your company into a future of profits and growth. Pioneers in the field of innovation leadership, Jane Stevenson and Bilal Kaafarani provide a simple but powerful model for breaking away from your industry pack by fully utilizing your employees, technology, and resources. You’ll learn how: Different organizations, different industries . . . one thing in common: a cadre of leaders who understand the nature of innovation, develop well-defined priorities, and maintain a powerful sense of accountability. will change the way you approach leadership and innovation—and put you on the road to market domination.