Table of ContentsChapter 1 Steps to take:Join the CommunityResource BoxChapter 2 Blog Marketing Ideas That SellMake Your Blog a Customer DrawMake Your Blog a Company Pusher – Without Being PushyGive Your Readers What They WantResource BoxChapter 3 Get More Readers for Your Blog, Get More CustomersKeep it RichSteps to take:Join the CommunityResource BoxChapter 4 Sparkling Blog WritingWhat Types of Writing to UseAdding Style to Your Blog WritingResource BoxChapter 5Other People’s BlogsWhat Are Other Bloggers Saying About Your Company?Responding to Other BlogsResources Box