Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, will help you discover the remedy offered by data-driven marketing. reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.