The BHLDN Strapless Floral Column Maxi Dress features a sleek, floor-length silhouette adorned with a romantic floral print, perfect for elegant celebrations. The BHLDN Strapless Floral Column Maxi Dress features a sleek, floor-length silhouette adorned with a romantic floral print, perfect for elegant celebrations. First comes love, then comes BHLDN. Our exclusive collection of wedding gowns, ’maids, bridal event ’fits, guests looks, and more is the perfect marriage of timeless and trending.