Be Gentle

What it is: A gentle, hypoallergenic, dermatologist-approved shampoo with nourishing and soothing ingredients—and without fragrance or essential oils.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Gentle and free of essential oils
- Soothes the skin
- Calms, nourishes, and hydrates

Formulation: Liquid

Highlighted Ingredients:
- Aloe Vera: Contains vitamins and minerals known to provide antimicrobial and irritation-minimizing benefits.
- Oat Milk: Contains polysaccharides and is rich in omega-6 fatty acids and vitamin B.
- Green Tea Extract: Provides antioxidant, antimicrobial, and irritation-minimizing benefits.
Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Specifically formulated for individuals with sensitivities to fragrance, essential oils, lactose, soy, and gluten, this shampoo has a dermatologist-approved, vegan, cruelty-free, and 99 percent naturally derived formula. Its 100 percent post-consumer recycled bottle comes in 100 percent recyclable packaging.

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.