***Charming* new-trend alert: jewelry for your bag.** ***Charming* new-trend alert: jewelry for your bag.** BaubleBar’s moniker was developed in response to a dream of crafting everyday accessories with a dash of embellished charm. The brand succeeded in capturing joyful whimsy, creating an assortment of fine and customized jewelry. Through collaborations with distinguished brands like Disney and the NFL, BaubleBar has added hair and tech accessories as well as home décor to its collection, preserving the brand’s personalized flair.