Bang!: Getting Your Message Heard a Noisy World

We all want to get our message heard. And in , marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In , Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.