"Monica De Vargas clearly knows the ad game and she turns that insider's view into a fascinating and funny novel. I loved it." - Diane Brady, former senior vice president, Grey Advertising "Anything that makes our clients happy, makes us happy!" So say the Babes at HIP, Inc., a fictional ad agency not unlike every hot or wanna-be-hot shop in L.A. or Chicago, NYC or Seattle. "Babes in Adland" is a pithy, perky, ball-busting roman à clef of life in an '80s-something advertising agency, told from the female POV. TOM (The Office Mom, ) along with a receptionist, known as The Sphinx, and a host of Babes, share the unvarnished side of females in the world of (M)AD MEN.