B Structural Volumizing and Lengthening Mascara in Bloomington, MN

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, not clumpy or flaky, and safe for sensitive eyes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients: - Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold and buildable volume while strengthening lashes.- Rice Protein: Helps to promote hair health.- Panthenol: Derived from vitamin B5, helps to condition and nourish.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This is a volumizing mascara that’s good for your lashes. The world’s first vegan B-Silk™ powered formula, designed to deliver major lash volume and length with a fortifying coat that strengthens with continued use. It helps you achieve weightless, lifted lashes that last 12 hours and is easy to build and remove.Clinical Results: In a third-party consumer perception study of 100 participants ages 18-55:Immediately after 1 use:- 91% agree this mascara does not clumpAfter 12 hours:- 95% agree mascara is long-wearing and lashes stayed lifted.- 92% agree mascara feels weightlessAfter 4 weeks:- 96% agree lashes feel conditioned with continued use.CleanClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.