What it is: A daily flood of hydration, this hydrating serum replenishes skin while improving long-term hydration, diminishing dullness, dryness, and the look of fine lines.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Dullness and Uneven Texture

Formulation: Lightweight Serum

Highlighted Ingredients:

- Pineapple Ceramide: Boosts luminosity and improves the appearance of skin‘s texture and tone.

- Provitamin B5: As a humectant, it attracts hydration to the skin and holds it there, visibly improving skin‘s barrier function.

- Sodium Hyaluronate: With a smaller molecular weight than hyaluronic acid, it is able to penetrate skin and deliver intense hydration to reduce the appearance of fine lines and wrinkles and promote visible firmness.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Formulated with pro-vitamin B5 and pineapple ceramide, B-Hydra provides immediate hydration while improving skin’s water-retention abilities, promoting long-lasting hydration and revealing a more luminous and youthful-looking complexion. With a skin-friendly pH of 5.7, B-Hydra is ideal for all skin.

This serum is free of essential oils, silicones, and fragrance.

Drunk Elephant is committed to using only ingredients that either directly benefit the health of the skin or support the integrity of their formulations. The brand focuses on healthy pH levels, formulations the skin recognizes, small molecular structure that’s easily absorbed, and effective active ingredients that also support the skin’s acid mantle. All of their products are designed to be mixed together—what Drunk Elephant calls making a smoothie. (This is true for all of their products except their sunscreen, Umbra, which sits on top of the skin, protecting it from UV damage.) The result is skin that is reset to its happiest, healthiest state.

Drunk Elephant is a supporter of IEF (International Elephant Foundation) and is cruelty-free.

Clinical Results: In a consumer-perception study with 29 people after 8 weeks:

-97% agreed skin felt smoother

-93% agreed skin felt more hydrated

-93% agreed skin looked more radiant

CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.