Automotive Product Development: A Systems Engineering Implementation / Edition 1

It is financially disastrous for any automotive company to create a vehicle that very few people want. To design an automotive product that will be successful in the marketplace requires carefully orchestrated teamwork of experts from many disciplines, substantial amount of resources, and application of proven techniques at the right time during the product development process. is intended for company management personnel and graduate students in engineering, business management and other disciplines associated with the development of automotive and other complex products.