This book explains how various forms of artificial intelligence, namely machine learning, natural language processing, and robotic process automation, could provide a source of competitive advantage to firms deploying them compared to those firms that would not have deployed these technologies. The advantages of machine learning, natural language processing, and robotic process automation in strategy formulation and strategy implementation are explored. The book illustrates the potential sources of advantage for the strategy formulation and strategy implementation processes, which can be derived from the deployment of each form of artificial intelligence.