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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
Current price: $54.99
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Size: Hardcover
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.