Applied Mass Communication Theory: A Guide for Media Practitioners / Edition 2

This text is organized into three units to help you successfully tackle your capstone courseload. The first unit, "Theory and Research," provides a framework for constructing an undergraduate research project. The second unit, "Mass Communication Theories," presents vital chronological information on the progression of theory in Mass Communication. The final unit, "Bridge to the Real World," provides information on media law, ethics, economics, and mass media careers, effectively establishing a critical framework as you leave college and start working in the field of Mass Communication.