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An integrated communications approach to user multimedia interactions
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An integrated communications approach to user multimedia interactions
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The usual measure of the effectiveness of interactive operations on multimedia texts and related tools is usability. However, usability evaluations cannot tell us how users make meanings about the text/tools and why they construct such meanings, especially if the users have different social backgrounds. This book, therefore, provides the application of an integrated approach within a communications perspective, comprising visual social semiotics, social construction of computer use, and communicative acts, applied to a case study of multimedia courseware interactions by students at a higher education institution in Indonesia. Although each of the three components of this integrated approach draws attention to a different focus of analysis, the investigation shows that the integrated approach is a valuable tool to examine ways in which users construct meaning from the text, and to investigate different meaning-making processes. The integrated approach employed contributes to communication and media studies. The study also provides researchers and anyone concerned with communication studies with a much richer analytical and developmental tool than is provided by usability per se.