All Stock Ain't Longhorn: No-Bull Answers to Investing

Enjoyable, entertaining, and educational. "As a practitioner and as a widely-read columnist, Upton brings a wealth of personal experience to his task. His knowledge of the financial world and his ability to communicate simply and clearly make this an important book for those who take investing seriously." , senior partner, Edward Jones "Bob Upton explains the basics of building wealth. At Louisiana College, he was a favorite with students. He taught time-tested fundamentals. Bob's insight and experience help investors assume greater responsibility for their financial security." , Ph.D. professor emeritus, Louisiana College; dean and provost retired, Northwestern State University of Louisiana reviewed his earlier book, : "Upton does an admirable job of explaining investment principles in easy-to-understand language." (August 13, 1990)