Home
Advances in Customer Relationship Management
![Advances in Customer Relationship Management](https://prodimage.images-bn.com/pimages/9789535105169_p0_v1_s600x595.jpg)
Advances in Customer Relationship Management
Current price: $155.00
Loading Inventory...
Size: OS
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.