Advanced Research Methods in Hospitality and Tourism

Developing recent research strategies under the umbrella of quantitative and qualitative research methods – such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data– can offer promising solutions. In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making a necessity for academics and practitioners.