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Advanced Marketing Research / Edition 1
Advanced Marketing Research / Edition 1 in Bloomington, MN
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Advanced Marketing Research
is a companion volume to Richard Bagozzi's
Principles of Marketing Research
. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
is a companion volume to Richard Bagozzi's
Principles of Marketing Research
. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
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