Heat-activated volume spray instantly doubles the volume and provides touchable - all-day hold. Offers all-day humidity protection and heat protection up to 450°F.
Instantly doubles volume versus untreated hair
24-hour volume
all-day hold that lasts without collapsing
Heat protection up to 450°F (232°C) to shield hair during blow-drying and heat styling
All-day humidity defense to help maintain volume in humid conditions
Adds shine for a polished, healthy-looking finish
Ultra-lightweight formula that does not weigh hair down
All hair types: fine, medium, and thick
Ideal for hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
Safe for color-treated hair
Fiber coating: Creates an external layer around each hair fiber, effectively plumping individual strands for enhanced thickness and fullness
Inter-fiber friction: Creates space between individual fibers, amplifying the visible appearance of volume
External hold: Provides structure and lift to hair, maintaining volume without collapse over time
98% naturally derived*
Silicone-free
Approved by Cruelty Free International
Vegan
Volumizing Carb Complex — The volumizing carb complex is a blend of three ingredients — upcycled rice protein, pullulan ferment, and cane sugar — that work together to create volume through fiber coating, inter-fiber friction, and external hold.
Upcycled Rice Protein — Creates a smooth coating on the surface of each strand for a plumping effect from root to ends. This rice protein is derived from broken rice fragments that would have been discarded by the food industry. These fragments are recovered and upcycled into a functional hair care ingredient, uplifting Aveda's mission of care to reduce waste.
• Source: Broken rice upcycled from the food industry
• Function in formula: Coats hair fibers to plump individual strands, contributing to enhanced thickness and fullness (fiber coating mechanism)
Pullulan Ferment — Increases separation between individual strands, amplifying the visible appearance of volume.
• Function in formula: Creates inter-fiber friction — building space between hair fibers so volume appears fuller and more lifted
Cane Sugar — Provides hold, locking in volume for a long-lasting, voluminous blowout.
• Function in formula: Delivers external hold — providing structure and lift that maintains volume without collapse over time
Heat-activated volume spray instantly doubles the volume and provides touchable - all-day hold. Offers all-day humidity protection and heat protection up to 450°F.
Instantly doubles volume versus untreated hair
24-hour volume
all-day hold that lasts without collapsing
Heat protection up to 450°F (232°C) to shield hair during blow-drying and heat styling
All-day humidity defense to help maintain volume in humid conditions
Adds shine for a polished, healthy-looking finish
Ultra-lightweight formula that does not weigh hair down
All hair types: fine, medium, and thick
Ideal for hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
Safe for color-treated hair
Fiber coating: Creates an external layer around each hair fiber, effectively plumping individual strands for enhanced thickness and fullness
Inter-fiber friction: Creates space between individual fibers, amplifying the visible appearance of volume
External hold: Provides structure and lift to hair, maintaining volume without collapse over time
98% naturally derived*
Silicone-free
Approved by Cruelty Free International
Vegan
Volumizing Carb Complex — The volumizing carb complex is a blend of three ingredients — upcycled rice protein, pullulan ferment, and cane sugar — that work together to create volume through fiber coating, inter-fiber friction, and external hold.
Upcycled Rice Protein — Creates a smooth coating on the surface of each strand for a plumping effect from root to ends. This rice protein is derived from broken rice fragments that would have been discarded by the food industry. These fragments are recovered and upcycled into a functional hair care ingredient, uplifting Aveda's mission of care to reduce waste.
• Source: Broken rice upcycled from the food industry
• Function in formula: Coats hair fibers to plump individual strands, contributing to enhanced thickness and fullness (fiber coating mechanism)
Pullulan Ferment — Increases separation between individual strands, amplifying the visible appearance of volume.
• Function in formula: Creates inter-fiber friction — building space between hair fibers so volume appears fuller and more lifted
Cane Sugar — Provides hold, locking in volume for a long-lasting, voluminous blowout.
• Function in formula: Delivers external hold — providing structure and lift that maintains volume without collapse over time
Aveda Corporation is a Minnesota-based manufacturer, wholesaler, and retailer of plant, flower and mineral-based professional salon/spa services as well as personal care and life style products. Now a wholly owned subsidiary of the Estee Lauder Companies Inc., Aveda was founded in 1978 by Horst Rechelbacher. Horst created the company with a vision of replacing the chemicals used in most hair salons with products that are healthy to apply and consume-delivering products from Mother Nature, without manufacturing them at her expense.
