A Nation of Shopkeepers: the Unstoppable Rise Petite Bourgeoisie

Initially identified as a powerful political force by theorists like Marx and Poulantzas, the petit-bourgeoisie was expected to decline, as small businesses and small property were gradually swallowed up by monopoly capitalism. Yet, far from disappearing, structural changes to the global economy under neoliberalism have instead the petite-bourgeoisie, and the individualist values associated with it have been popularized by a society which fetishizes "aspiration", home ownership and entrepreneurship. So why has this happened? sheds a light on this mysterious class, exploring the class structure of contemporary Britain and the growth of the petite-bourgeoisie following Thatcherism. It shows how the rise of home ownership, small landlordism and radical changes to the world of work have increasingly inculcated values of petite-bourgeois individualism; how popular culture has promoted and reproduced values of aspiration and conspicuous consumption that militate against socialist organizing; and, most importantly, what the unstoppable rise of the petit-bourgeoisie means for the left.