A Handbook of Pharma Marketing Management: Pharma Marketing Management

It gives us great pleasure and privilege to present book on Pharma Marketing Managements which is based on new PCI syllabus. In last few decades Indian Pharma sector has grown significantly in comparison to any other sector. Pharm field specially provides more emphasis on health of individual. We have not only satisfied the need of Indian market but also tried to fulfill the requirements of around the globe by exporting bulk drugs as well as formulations which are of desired standards. There is possibility of entry of alike products at a same time in market which may affects the profit and survival of the product. Success of any product under such competitive market is depends on two major factors as 'Market Analysis' and 'Marketing Strategies'. This book will be helpful for pharmacy students, community pharmacist, and academician as well as to industrial person.