A Handbook of Media and Communication Research: Qualitative Quantitative Methodologies

The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research. Updates to this edition include: This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.