A Competitive Analysis Of Deployment And Adoption Of 3G Mobile Service

Mobile diffusion in developing countries has been phenomenal in comparison to any other technological devices. This has spurred a lot of studies on consumers' adoption and usage. Mobile phone usage is on the increase in both developed and developing countries (Head & Ziolkowski, 2012). Today, the cost of buying a mobile phone has declined and this has enabled quite a number of people to gain access to their own phones (Chong, Ooi, Lin & Bao, 2012). Studies have shown that the number of individuals accessing the internet through their mobile phones now is getting closer to those accessing the internet through their personal computers (Chong et al., 2012). This rise has stirred a host of opportunities for new voice and data services and products driven by new mobile technologies. Today, consumers are enjoying some benefits of mobile technologies like 3G and 4G services from their network operators. The deployment of 3G technology by network operators in Ghana has increased competition in the mobile communication industry which has enabled some operators to increase their market share (number of subscribers).It is therefore very imperative to understand why MNO's deploy 3G technology