Increase qualified leads, generate industry buzz, and drive people to your brand. This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love. Sharon Burton has run hundreds of webinars and shares her tricks to create, publicize, and run webinars that make a difference to the corporate bottom line and increase company "buzz". Learn how to select topics, find speakers, advertise, run, and manage after the webinar is over. Regardless of the size of your company, using her advice will ensure your webinars are a competitive advantage and increase your corporate image.