Amanda Thomas is the founder and designer of Luv Aj, a jewelry brand she started when an after-school hobby evolved into a full-fledged business by her senior year of high school. Inspired by a local designer internship and a chance encounter with a buyer from Fred Segal, Amanda's passion for creating jewelry that tells a story and empowers wearers has driven Luv Aj's success. She focuses on crafting pieces she loves, emphasizing quality and affordability as core brand values.