A sleek, everyday beauty essential designed to keep flawless touch-ups within reach, combining portability, style, and function in one minimal keychain accessory. A sleek, everyday beauty essential designed to keep flawless touch-ups within reach, combining portability, style, and function in one minimal keychain accessory. Adventure seeker and free spirit Cassandra Thurswell started Kitsch out of her tiny apartment in Los Angeles. From hair accessories to metallic tattoos to jewelry, KITSCH, like Cassandra, is constantly on the verge of a new adventure. Female founded and owned, Kitsch is a beauty powerhouse built on positivity and pure hard work. KITSCH has recently been certified a Minority and Women Owned Supplier, highlighting that the business is 51% minority and women owned, managed, and controlled.