Just like the original Flower Balm, this innovative formula responds to your skin's natural pH levels to create a customized shade of glimmering pink. **About Winky Lux** Believing that makeup should be a fun, creative outlet - not a mundane chore - the founders behind New York-based Winky Lux set out to create a cosmetic collection that epitomized these beliefs. Using innovative formulas - think whipped cream-inspired primers and pH-sensitive lip balms - each cruelty-free product inspires you to incorporate playfulness back into your getting-ready routine. Just like the original Flower Balm, this innovative formula responds to your skin's natural pH levels to create a customized shade of glimmering pink. **About Winky Lux** Believing that makeup should be a fun, creative outlet - not a mundane chore - the founders behind New York-based Winky Lux set out to create a cosmetic collection that epitomized these beliefs. Using innovative formulas - think whipped cream-inspired primers and pH-sensitive lip balms - each cruelty-free product inspires you to incorporate playfulness back into your getting-ready routine. Believing that makeup should be a fun, creative outlet - not a mundane chore - the founders behind New York-based Winky Lux set out to create a cosmetic collection that epitomized these beliefs. Using innovative formulas - think whipped cream-inspired primers and pH-sensitive lip balms - each cruelty-free product inspires you to incorporate playfulness back into your getting-ready routine.