In contrast to those who see the 1950s as essentially a conservative period, and who view the 1960s as a time of rapid moral change, The Permissive Society points to the emergence of a liberalizing impulse during the Truman and Eisenhower years. The book shows how, during the 1950s, a traditionalist moral framework was beginning to give way to a less authoritarian approach to moral issues as demonstrated by a more relaxed style of child-rearing, the rising status of women both inside and outside the home, the increasing reluctance of Americans to regard alcoholism as a sin, loosening sexual attitudes, the increasing influence of modern psychology, and, correspondingly, the declining influence of religion in the personal lives of most Americans.