An album appearing without a traditional pre-release campaign indeed signifies swag, but the term seems an odd title for
Justin Bieber
's seventh full-length. It's not only that the singer announced over three years earlier that it was forthcoming, or that he further teased listeners during the interim. With rare exception,
Swag
is about doe-eyed seduction, loyalty, humility, and faith. Moreover, "Swag" itself hardly shows
Bieber
embracing the term as he did in the early 2010s -- ironically, he's the hook man on the song, and it's featured guest
Cash Cobain
demanding to be called "swag king." Production-wise, this is a departure for
.
Carter Lang
, often joined by cohorts
Dylan Wiggins
and
Eddie Benjamin
, co-produces 20 of 21 tracks, ensuring that the LP has meandering and oddly soothing qualities akin to
SZA
's
Ctrl
SOS
Omar Apollo
Ivory
. The addition of
Dijon
on four cuts enhances the album's sense of intimacy with softer-yet swirly/bristly touches. One of those songs, "Daisies," also involves the unmistakable
Mk.gee
, and for
it's a career highlight, a gentle rocker conveying an ultra-rare combination of anticipation, patience, and empathy. ~ Andy Kellman