Many books simply list prescribed techniques and leave the reader to interpret them. What makes this book different is that it provides clear, practical advice on every aspect of making a sale, but you'll also find much more: templates, tables, exercises and stimulating ideas to develop your sales techniques and monitor your progress in a particular sale. Each chapter ends with a summary, key points and coaching advice on developing a particular part of the sales cycle.If you've ever found yourself thinking "How can I be sure to maximize my chances of success?"—this books is for you.