n.
the
art of
persuasive writing techniques. Words can
inspire, excite, anger, disgust, seduce, hurt, heal, arouse, enrich, connect
. Words express our thoughts, feelings and ideas. If we can’t share them with others or make them come true, they might as well not exist. They’re merely cells in the
Shooting stars on the head of a pin.
If you want to
make your writing stand out
build a rapport with your reader
write clear, concise, compelling prose
draft faster
dramatise your writing
get better results from the written word
. . . then you need to buy this book.