Brian Sterling-Vete's Mental Martial Arts is a system of intellectual life-combat skills that uses physical martial arts tactics and principles. All interaction in life, business, and communication with others is simply an exchange of energy, power, and influence. Each party always exerts maximum influence over the other as they attempt to gain the outcome they prefer over the weaker party. The more powerful and persuasive one will usually win unless the apparently 'weaker' person is trained in Mental Martial Arts. Using this system, you can learn to verbally, intellectually, and emotionally guide, channel, and redirect the energy of others, including powerful people and large organisations. Doing so increases your chances of achieving the desired outcome in life and business. The book also contains a specific section about handling potentially hostile media in a crisis. In this section, Brian combines his Mental Martial Arts system and the experience he gained over a decade with BBC TV News to help you and your organisation stay "Media Safe." www.BrianSterlingVete.com