What it is: An instant lash-boosting mascara that delivers up to 75 percent visible length for lashes that flutter to extreme lengths. Formulation Type: Curling and Lengthening What Else You Need to Know: This mascara is for lashes that flutter to extreme lengths. The next-generation formula has an airy wax-in-water emulsion that visibly elongates lashes for a weightless feel and up to 24 hours of wear and a lash-extension look. The wand features the tiniest innovative elastomer brush—with over 480 nano-bristles that lengthen and separate every lash—for crazy-long lashes. Extend your lashes into their length era. Clinical Results: Among those who tested Lash Idôle Flutter Mascara in a consumer study:- Saw up to 75% more visible length- Saw up to 24 hours of a lash-extension look- 96% said they would recommend This product is an Allure Best of Beauty award winner.