Which hair texture is it good for? ✔ Straight ✔ Wavy ✔ Curly ✔ Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Color Safe - Dryness What it is: A gently cleansing formula that contains deep purple pigments to cancel out warmth in blonde, gray, and white hair. Key benefits: - Cleanses hair without stripping color or moisture - Enhances shine - Leaves hair vibrant and healthy-looking If you want to know more… This shampoo counteracts brassiness, adds shine, and gently cleanses for the brightest, most beautiful hair. Lemon extract brightens highlights and preserves the integrity of the hair color, while chamomile extract gently boosts tones and increases shine. Keratin—a highly moisturizing protein—reinforces the structure of the hair and helps prevent damage. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates