What it is: A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume. Hair Texture: Straight, Wavy, and Curly Hair Type: Fine and Medium Hair Concerns: - Color-Safe- Volumizing Key Benefits:  - Instant, all-day volume*- Weightless moisture- Touchable softness Highlighted Ingredients: - Caffeine: Energizes limp hair and promotes sebum elimination.- Glycerin: Adds and retains moisture into strands.- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.* Fragrance Description: An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla. Clinical Results: In a 7-day consumer study of 32 participants:- 94% agree that their hair feels touchably soft*- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture* Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.*Based on a professional evaluation of 32 subjects.**Clinically tested when using Big Hit Shampoo + Conditioner together as a system