What it is:
A new formulation of the popular Ultimate Sun Protection Lotion with WetForce, now with ingredients selected especially for sensitive skin and children's skin.
What it is formulated to do:
This superior, mineral-based, high protection sunscreen for face and body is free from chemical sunscreen agents, fragrance, alcohol, parabens and has a texture gentle enough for the most delicate skin. The low-irritant formula also features Shiseido's exclusive WetForce technology, so it becomes even more powerful when the applied area is exposed to water or perspiration for 15 minutes.
What it is formulated WITHOUT:
What else you need to know:
This product is for face and body. It is hypoallergenic, fragrance-free, alcohol-free, PABA-free, and dermatologist tested. It features a mineral-based formula.
In a survey with 100 women, consumers saw the following results during application and immediately after application:
- 94% said the formulation does not feel greasy on skin
- 92% felt the formulation felt comfortable on skin
Consumers saw the following results 4 hours after application:
- 90% felt that the formulation was more resistant to perspiration or water than any other protector they have used
- 95% felt the protector was gentle on skin overall