Shop Shiseido Ultimune Eye Power Infusing Eye Concentrate, 0.5-oz. online at Macys.com. Because the skin around the eyes is thinner, friction can cause more damage. This eye serum helps improve the appearance of the eye area by defending against daily damage caused by friction, like rubbing of the eyes, and by strengthening the eye area and restoring firmness. Skin is left looking smooth, radiant and firm.