What it is: A hair tool that delivers the power of a straightener with the ease of a hair brush—featuring an ion generating projector and upgraded with iRed technology for smoother, shinier hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Dryness, Frizz, and Shine
What Else You Need to Know: iRed beam technology speeds heat deeper to preserve moisture for instantly smooth hair—with less damage. Negative ion projector emits millions of negative ions that lock in moisture to deliver shiny, smooth results. Ceramic base and cool-tip bristles guarantee safe, easy styling.
Results obtained from an independent consumer market study:
- 100% using this brush makes styling my hair easy
- 98% does not singe or burn the hair
- 96% provides smooth, straight style
- 93% leaves hair looking healthy
- 91% overall condition of my hair looks improved after just 1 use
- 91% improves shine