Shop Burberry Men's Hero Eau de Parfum, 5 oz. online at Macys.com. Burberry Hero Eau de Parfum explores an enticing new side of heroism: the courage to embrace who you truly are. It presents a man on a journey to self-discovery. An explorative spirit, with a centered sensibility. The fragrance features a trio of warm cedarwood oils as its signature base, culminating in a fresh and luminous crescendo. The vibrant opening of pine needle blends with benzoin and incense, creating an intense fusion of profound sensuality. Burberry Hero Eau de Parfum is a modern reimagination of the Burberry fragrance by Riccardo Tisci. The bottle expresses the new intensity of the fragrance within.