Build the Damn Thing: How to Start a Successful Business If You're Not Rich White Guy in Bloomington, MN

The Wall Street Journal
Bestseller featured in
Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace
and more
.
An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney.
Build the Damn Thing
is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.”
Don’t wait for the system to let you in—break down the door and build
your
damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”