Experience powerful lift and extreme length with Benefit’s signature They’re Real! mascara, featuring an extender brush with a magnetically charged core to draw out lashes even further. The core pulls the Magnetic Mineral Enriched formula up and out beyond the tips of lashes, with custom-designed zigzag bristles that are strategically positioned to fan out, separate and define lashes. Channeling the whimsy of a colorful candy store, Benefit Cosmetics has been a go-to for quick beauty fixes and makeup essentials since 1976.